Our long awaited launch date is quickly arriving. Chris (our COO) is like a kid a Christmas every time our CTO (Jared) does a build. Our programmers are working tirelessly to make sure that our system is functioning and is bug free.
We decided to move as much away from the acronym "CRM" as much as possible as we begin our first marketing campaigns. We decided that CRM , although well recognized in just about every industry, doesn't describe what our software is built to do. We decided on Marketing Automation Software and I guess you could say we hope to coin the acronym MAS. As we've spoke to independent professionals, effective marketing is always on the list of items that would "most help them reach their goals".
That's exactly why we are building the software, we literally want to automate marketing for independent professionals. I say literally because I read several software programs that claim to automate sales or marketing, but more times that not, all the software really does is help you organize your own efforts. Now don't get me wrong, there is definitely value in organizing your daily sales efforts. But why stop there...why not have a software that actually is a sales effort?
Anyways, to say the least, we are so excited to get the software out in the marketplace! We really feel that we will revolutionize the way independent professionals to business.
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